Toques from the heart

"We believe that no one should have to endure the cold Canadian winter without a toque. That’s why we perfected it. Crafted it to fit and feel great so you can take on winter more comfortably. And for every toque you buy for yourself, we give a toque to a Canadian experiencing homelessness, because everyone deserves to stay warm."

Founded in 2019 by 3 McMaster University Students in Hamilton, Ontario, starting from scratch, 2 500 toques were already given during the winter 2020 / 2021.

TFTH became obsessed with creating the perfect toque. So they consulted some of the best toque experts in Canada. They helped them create toques specifically designed to withstand the cold Canadian winters that fit and feel great on people head. In the end, they perfected both the toques they sell, and the toques they give, so everybody can all stay warm together.

Nowadays, TFTH is dedicated to reaching their goal of giving 35,000 toques per winter, which is the number of Canadians that experience homelessness on any given night.